Affiliate Marketing Training Online

Creating an Autoresponder Followup Series:
Introduction to Relationship Building

You've made it a long way through this course! If you have been applying all of the steps that I have been showing you you should be well on your way to success.

This lesson deals with the creation of an autoresponder course. However, before I start teaching you about what to do with an autoresponder course, I want to teach you why you create one in the first place.

It's all about relationships!

If you haven't figured it out by now, the whole reason that you build a list is so that you can develop a relationship of trust with your visitors.

People buy from those that they like and trust. If you don't build that trust, or if you violate that trust in any way, your profits will decrease significantly.

One great way to build trust is by giving good quality information.

Now, there are some very good marketers who will argue that you don't have to give away good information for free in order to build a relationship. Then there are others that will argue the opposite.

In my opinion they are both right, and I am going to show you why.

Give Your BEST Content For Free

Now wait a second, if you give away your best content for free, why would anybody buy from you?

That is a typical question of many beginner marketers. The truth is, you won't be able to sell anything until you have your reader's trust, and what better way to get it then by showing them what you are really worth?

However, if you give everything away for free without selling at the same time your readers will become accustomed to hand-outs and won't respond well to offers.

So how do you know what the best content is that you should give away for free? I am going to give you one piece of advice that will be very valuable to you in the long run:

Tell people WHAT to do, and then sell them information on HOW to do it!

Think about it - this 27-day course tells you what to do. It gives you a ton of good quality information (in fact, the BEST information that I possess in this subject).

However, I only show you how to do it if you are a paid member.

Does that mean you need to be a paid member in order to apply this? Of course not. There are many times that I take the "What to do" information and apply it without buying the "How to do it" information.

It all depends on what you know. If I tell you that you need to set up an Aweber account and you are able to figure out how on your own you will succeed just fine.

However, many people will need you to show them "how to do it" in order for them to continue.

This is the key to delivering high-quality information for free and still being able to sell products and services as well.

It also allows you to show your readers how much you really know, and more importantly, how much you really care about whether they succeed or not.

How to find content for your autoresponder...

Now that you know that you need to create an autoresponder, how do you decide what to write?

My favorite way is to simply look at the questions that your readers have already asked you and write articles about them.

By simply answering their questions you will find that their loyalty will increase faster than anything else.

Encourage your readers to keep asking you questions so that you can continue to get new ideas on what to write (and what to promote as well).

If you hate to write...

I receive emails from readers who say that they don't like writing or that they aren't very good at it.

I have two responses to this. First, you should start practicing now by writing articles. It is a skill that all marketers should work on improving.

Second, there are other sources that you can use to find articles to put into your newsletters. The best place to go is article directories, such as www.ezinearticles.com. You are able to copy and paste the articles into your autoresponder course.

You can also have articles ghost-written. This basically means you hire somebody to write the article for you, and then you put your name on it. Typically you pay between $5 to $15 per article. You can go to www.scriptlance.com to find freelance ghost-writers.

(This Expert-Selected Content is Reprinted with Permission and Edited by WorkAtHomeTruth)