About Paul Schlegel (Founder, WorkAtHomeTruth)

I’ve gained a reputation for identifying potential work at home fraud indicators early on through technical analysis of sales letters, industry contacts, and connections. My research has been used as a resource by ABC’s 20/20, National Public Radio’s Marketplace, the New York Post, and Federal Law Enforcement.

The Battle of Angela Penbrook

I have posted this because a recent scam called Home Profit Masters is using most of the elements that these Rebate Processor Sites used back in 2008/2009.

There Was AngelaThe Battle of Angela Penbrook is an “Instant Classic” (because I said so). It is a song dedicated to the struggles of rebate processors and American work at home consultants everywhere (well, primarily in the U.S. I suppose).

Angela Penbrook and Angel Stevens duke it out for the right to call themselves the number one work at home consultant in America.

While Angela focuses on swift and disarmingly effective use of Rebate Processor Tools, Angel Stevens focuses on strategic alliances and rebate processor recruitment (according to the June 19th version of the ProcessAtHome website).

Much to Angela and Angel’s dismay, John Jacobs of ProcessforPay fame – who’s name is frighteningly similar to that of a man from a childhood song of obscure origin – is about to stake his claim as the number 1 work at home consultant in America.

This is not to say people can’t change. I for one believe that an iconic figure of childhood gibberish has the potential to make his mark in the field of work at home consultancy. It is not for me to judge.

The Battle of Angela Penbrook – Lyrics

“There once was a woman named Angela Penbrook
Number one work at home consultant in America
So she said, so she said, so she said, so she said
So she said, so she said, so she said, so she said

There once was a woman named Angel Stevens
Number one work at home consultant in America
So she said, so she said, so she said, so she said
So she said, so she said, so she said, so she said

John Jacobs Jingleheimer Schmidt came along
His name reminded them of a child-hood song
And he claimed to be the number one work at home consultant in America
This made Angela and Angel quite hysterical

(8 Measures)

So they teamed up to drive out Jeingleheimer Schmidt
Cindy Dalton, Mary Nichols, Anna Partridge they all had a fit.
Christine Cooper,Brenda Meyyers, Rachel Williams would not stand for it.
But Stephanie Edwards had to call it quits.

Who’s number 1? Who’s number 2?
What’s a poor rebate processor to do?
Who’s number 1? Who’s number 2?
What’s a poor rebate processor to do?”

Video of Historical Annotations of The Battle of Angela Penbrook

This is a video of Historical Annotations of The Battle of Angela Penbrook set to an Instrumental version of the song “The Battle of Angela Penbrook”.

The full text of the Annotations is in the next section after the video:

  1. Angela Penbrook – One of the best known Rebate Processor web-talkers. Also apparent founder of Penbrook Productions. Her most noteworthy accomplishments are extensive training in the art of rebate processing tools through her RebateProcessorTools.com website.She also used a newer technique of Rebate Processor recruitment by subtly implying that she was owned by website visitors by naming one of her sites MyRebateProcessor.com.Her physical appearance is a matter of great debate as historically we can see a photo which is much different than than the popular image of Angela Penbrook at the site MakeMyIncomeAtHome.com
  2. Angel Stevens – At one time Angel Stevens was Angela Penbrook’s staunchest competitor. She boldly proclaimed herself the number 1 work at home consultant in America at her ProcessAtHome.com website and demonstrated her marketing savvy by creating a second Rebate Processing website at ProcessAtHome2.com which many believe to be early rebate processing attempts at either split-testing or creating a non-pop version of a landing page for Google Adwords.Uncertain is who initiated the strategic alliance between Angel Stevens and Angela Penbrook. Many give credit to Angel for this quick stroke of strategic brilliance, but others claim Angela Penbrook was the true mastermind.
  3. John Jacobs – John Jacobs is generally considered the first male rebate processor job Representative and was initially expected to fail in a primarily woman-dominated career.Much to Angela and Angel’s dismay he proved to be a much more formidable opponent than they ever expected. In fact he was so bold as to merely use the word “Home” as the title tag of his ProcessforPay.com website’s home page which some attribute as an act of arrogance while others believe it to be a clever subliminal breakthrough only rivaled by the Tachistoscope.There is still some controversy over whether John Jacobs is a pseudonym designed to tap into the reptilian brain by eliciting memories of the classic children’s song John Jacobs Jingleheimer Schdmit.
  4. Cindy Dalton – The first historically documented appearance of Cindy Dalton can be found at the RebateProcessorJobs.com archives at Archive.org here.While some to be a pioneer in the area of Rebate Processing, others believe that the October 27, 2005 appearance of the site PaidRefunds.com (now defunct), while not explicitly claiming to offer Rebate Processor Jobs or training should be considered the first professional training site for rebate processors worldwide.An interesting point about the PaidRefunds site is that it often stated that rebate processors could make $240 per day, ignoring the established practice of claiming that “simple work” could earn workers “$225 per day”. Experts believe this was a strong contributing factor in the site’s demise.
  5. Mary Nichols – Mary Nichols clearly read Al Ries and Jack Trout’s bestselling books Marketing Warefare and Positioning: The Battle for Your Mind.By naming her site MaxInternetMarketing.com she challenged Angela Penbrook and Angel Stevens to either prove that there is a realm beyond “Maximum” (perhaps SuperMaximumInternetMarketing or SuperMaximumRebateProcessing?) or to take the classic second place positioning move that Avis took in their landmark “We’re Number 2. We Try Harder” campaign that took advantage of honesty and apparent weakness in the marketplace.Astute website visitors have noticed that the Mary
    Nichols’ image on MaxInternetMarketing is surprisingly
    similar to that of Angela Penbrook on the site MakeMyIncomeAtHome3.com
  6. Anna Partridge – Anna Partridge wisely chose the domain name 3StepstoHomeProcessing.com . After all “2 Steps” would be completely unbelievable and 4 steps or more would make the whole program seem virtually impossible.Also, by using the word “Home” in her domain name website visitors immediately could see that this was a work at home opportunity and not inconsequentially the domain name would allow her to save critical advertising space in classified ads and when marketing via PPC.Note: A little understood aspect of Anna Partridge’s success is her use of a menacing grin on some of her website images.
  7. Christine Cooper – Christine Cooper was the website representative for PaidRefundJobs (not to be mistaken with PaidRefunds). One of the few remaining trails of evidence for the existence of PaidRefundJobs.com can be found at either AboutUs.org/PaidRefundJobs.
  8. Brenda Meyyers – One expects a lot from a woman who spells “Meyyers” with two “y”s and Brenda Meyyer’s does not disappoint. She claims a significant part of the alphabet as her own as she shrewdly mispells “easy” as “EZ” in her EZ Rebate Processing system at her InternetProfitHouse.com site.Sadly, InternetProfitHouse – with 243 spots remaining at virtually all times – remains less popular than Angel Stevens’ ProcessAtHome which typically has just “2 positions left in…” (left in what or where…the end of that sentence was blank when I visited…is this an example of IP-Based Dynamic content serving gone bad?).
  9. Rachel Williams – Rachel Williams is commonly thought of as representing ProcessAdsFromHome.com which is sometimes mispronounced “PressAdsAtHome”. What’s not commonly known about Rachel Williams is that she has sometimes been accused of presenting conflicting claims on her website such as “make $200 to $1000 per day” at times when the headline clearly states you can make $225 per day.A little word to the wise…if you’re at Rachel William’s site and think you only have 57 minutes and 24 seconds left to become a rebate processor at home, just try refreshing your browser and get your full 60 minutes back! Shhh! Don’t tell this trick to the other aspiring rebate processors as they may just grab your spot ahead of you!
  10. Stephanie Edwards – Stephanie Edwards of ProcessRebateCenter is somewhat of an unknown quantity at this point. We will post updates as her intentions concerning her Rebate Processing Career are made more clear.

Embarrassing Oversights and Up & Coming Rebate Processor Representatives

New and old battle worthy rebate processors

We are embarrased to admit that there are some battleworthy rebate processor job representatives we overlooked when putting together this page.

There are also quite a few up-and-coming rebate processors that deserve special mention.

We will use this list to correct our previous errors and make sure battleworthy rebate processor job representatives everywhere get the respect they deserve…so much for www.rebatework.com

  • Sarah Johnson of RebateWork.com – This was admittedly a huge oversite on our part. Obviously the proprietor of a site called RebateWork shouldn’t be overlooked so readily.In our defense, because Sarah has made the classic faux pas of claiming people can earn an amount of $250 to $1,000 per day (not to mention the title-tag incongruity of stating earnings can be $500 daily) it may not really be that significant of an oversight.As you likely know by now, if a site does not include the number $225.00 in the daily amounts it’s pretty much doomed to failure.
  • Wealth DCI completely overlooked – This really is an incredibly embarrassing mistake on our part. How we missed this one is beyond us – especially since WealthDCI is an important piece of virtual real estate for PenbrookProductions and of course Angela Penbrook herself.Completely failing to put in WealthDCI.com make it almost appear that we are careless to the point of being reckless. We assure you that is not so. Updated battle annotations will include www.WealthDCI.com

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Home Profit Masters Scam Analysis

Note: All details of the Jane Simmons Home Profit Masters sales page, terms and conditions, privacy policy, etc. as outlined in this post have preserved in multiple ways, including video recording.

Announcing! The Latest Phillip Gannuscia Scam!

Phillip Gannuscia is a full-time scammer behind some of todays biggest business opportunity scams, including the following:

  • Clicks To Cash – ClicksToCashSystem.com
  • Education Training Online – EducationTrainingOnline.com
  • Online Profit Masters System
  • Income Masters Institute

And also has a company called  Ship Development LLC which entered into a  Settlement Agreement with the Utah Division Of Consumer Protection as follows:

Government Actions

Pay careful attention to this requirement of the Government Action:

“a) comply with all requirements of the Utah Consumer Sales Practices Act, Telephone and Facsimile Solicitations Act, and Telephone Fraud Prevention Act, and all other laws and rules administered by the Division that are applicable”. I’ve posted the full text below.”

…and keep that in mind when you read the following on the Home Profit Masters sales page:

“Your free one-on-one consultation with a success advisor”.

Almost always, that’s a ploy to get you to spend thousands of dollars on coaching or products of dubious value.

Scam Proof!

Wow. Proving that a site like Home Profit Masters is completely bogus is just getting way too easy. Let’s start with the testimonials. These testimonials can be found all over the net being used by all kinds of questionable websites. Not only that they are suspiciously similar to the ones used by a company called “Penbrook Productions” which the FTC shut down in 2009!

FTC vs. Make You Famous Consulting dba Penbrook Productions

I remember Penbrook Productions well, because I helped abc’s 20/20 with quite a bit of research for it:

Anne-Varney-20-20So it was immediately obvious to me that Home Profit Masters was simply ripping off the old Penbrook Productions Sales Page. In facts there are tons of scammy sales pages using all of the same sales elements within the Penbrook Productions sales page – a page which the FTC HATED.

Penbrook Productions Vs. Home Profit Masters Testimonials

Take a look at the following testimonials – the one on the left is from the Penbrook Productions Scam. The one on the left is from Home Profit Masters. Notice anything strange about them…like that they are the SAME?

Testimonial 6 Side by SideOr how about these 2 Testimonials…
Testimonial - Got Me Fired Side By SideOr How About SEVEN Testimonials – All Nearly Identical In The EXACT SAME ORDER?

You Know One Thing The FTC REALLY Hated About The Penbrook Productions Scam?

This claim:

Penbrook Productions MathHmm…haven’t we seen that somewhere recently? Like on the Home Profit Masters site…

“More so, by posting 15 links in 60 minutes a day…5 days a week…you can put $58,500 year-after-year into your account, so the financial value you’re receiving is enormous! Think about it, you invest $97 once, and you receive back $58,500 over and over again!”

Promoted By Spam & Fake News Sites

As somebody in the comments section has already noted, the HomeProfitMasters.com site is being promoted by spam & fake news sites. In fact, I originally found this scam from a blog spam comment promoting the fake news site Financial-Reports.org which in turn promotes Home Profit Masters – as you can see in the following video:

Does Angela Bussio Endorse Home Profit Masters?

The HomeProfitMasters.com uses a video of Angela Bussio which makes it looks like she endorses the program. Maybe she does – or maybe she doesn’t. I’m not sure yet. I plan to try to get the answer directly from her.

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Niche Marketing Examples

Michael Brown recently created a video explaining what a niche market is. I liked the explanation but thought it might be helpful to give more examples of niche markets. The niche marketing examples Michael uses in the videos center around the pet industry. But what about other industries?

The following are some examples of niches to provide more details about how a niche market is simply a slice of a bigger market or even of a bigger niche market. Of course you’d need to do keyword research and competitive analysis to see if an actual niche is worth pursuing futher.

Niche 1 – Ballroom Dance Shoes

I found this idea by drilling down through the Open Directory Project (dmoz) as you can see in the following video.

Niche 2 – Bird Watching Binoculars

This is another niche idea I found by using the Open Directory Project (dmoz):

Niche 3 – Umbrella Niche Possibilites

I didn’t find anything definitive in the umbrella niche – meaning a niche area that had enough keyword and search volume to make the niche worth exploring further. However, here are some of the possibilities I started to look through:

  • Windproof Umbrellas
  • Umbrella Anchors
  • Patio Umbrellas

Of those three, “patio umbrellas” seemed to be the one worth exploring further.

Niche 4 – Rolling Backpacks

There are a surprising number of terms related to rolling backpacks. For example:

  • kids rolling backpack
  • girls rolling backpack
  • wheeled backpacks
  • rolling backpacks for college
  • Star Wars rolling backpack
  • Batman rolling backpack

In fact, I found several hundred terms in this niche – and enough with a high enough search volume to make it worth researching further.

Niche 5 – Throw Pillows

This is a nice niche marketing example, because it shows how one idea can be expanded into multiple keywords through the use of basic modifiers as you can see in the image below:

Throw Pillows Niche Marketing Example

Niche 6 – Embossing Folders

I was looking through Amazon and happened to notice quite a few embossing products. I looked at keywords in the “embossing machines” niche & “embossing folders” niche. Even without exploring further, it seems like embossing folders could be a tough niche to monetize as an affiliate.

Niche 7 – Photography Backdrops

When the average person thinks of the photography niche, they probably don’t think of photography backdrops. Of course professional photographers would have this term in mind, but even they might not to think of exploring it as a niche market.

Niche 8 – Acrylic Painting – And Why I’d Probably Avoid It

I found this potential niche by looking through the Dummies store in the Crafts & Hobbies section. My initial thought is to focus on acrylic painting supplies, such as acrylic paint sets, acrylic brushes, and various types of acrylic paint.

My main concern so far is that there doesn’t seem to be a great deal of advertising going on in this niche. That’s usually not a good sign. On the other hand, I would assume that the Dummies series does a good deal of research before deciding to put out a book on a specific niche. I would want to at least make sure there were good affiliate programs within this niche.

Here are a couple potential ones I found to check out:

I’m still worried about the fact that there isn’t much advertising going on in this niche, though.

Niche 9 – Pullup Bars

I found this niche idea in a roundabout way. Here’s how it happened:

  1. I was looking through this site.
  2. I saw Craftsmen in the top menu and clicked over to Craftsmen – which at the time of this post has an article about how to build a pull-up bar.
  3. I found sufficient advertising in this niche to make further research worthwhile.
  4. I checked out keywords for pullup bars, pull-up bars, and pull up bars and found a nice variety of keywords. Here’s just a small sample of some of the keywords in this niche.

Pull Up Bars Keywords

Niche 10 – Pedal Cars

I found this niche when I was searching for toy wagons and saw this site which has quite a few interesting potential niche ideas.

Do You Want More Niche Marketing Examples?

If you want me to keep adding more niche marketing examples, let me know and I’ll continue to add more on this page and put some on additional pages or into PDF documents. I could even make this an ongoing series to help you jumpstart your ideas about potential niche markets.

What I can’t do is tell you what niche market to get into – that would take too much time to do for all of these niches.

 

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