This is a Live case study of Matt Levenhagen's Campaign Blasts Method

Run by Paul Schlegel & Mark P. Quinn

Start Date will be 10/01/2007

End Date will be 11/05/2007

Last Update: 10/20/2007 8:11 PM

This is going to be a bit different than some of the other reviews. What we'll be doing is putting up Campaigns in Adwords using Matt Levenhagen's Campaign Blast's method. We'll be reporting back on how much money we spent, how many clicks we waited, and how much money we earned here.

Matt Runs something called "Blast Challenges" where a group of people commit to doing a certain number of blasts during a specific period of time. This one is running from 10/01/2007 thorugh 11/05/2007 and there are a group of us commiting to setting up 100 campaigns during that time.

Update: 10/15/2007 9:38 PM - We've been incredibly busy with other projects so we've decided to commit to setting up the 100 blasts, but without a specific timeframe.

This will be a great post for many of you to follow along with who are interested in making money with adwords as it will give more realistic expectations about success rates and how to think about wins and losses in adwords.

Too many people give up on using adwords because they lose money at first without giving themselves enough of a chance to find the winning campaigns that make it all worth while.

Campaign Blast 1 (10/1/2007 Start Date) - Last Update 10/12/2007 10:28 PM CST

Type of offer: Digital product from ClickBank

Payout: $20.38

Clicks: 154

Spend: $39.60

Revenue: 0.00

Refunds: 0.00

Profit: ($39.60)

Comment: 10/04/2007 8:08 PM I thought all keywords had been disabled and set to a min bid of .30 but I was wrong. I'm still getting clicks. I did add some negative keywords like "free", "beginner" as the product is a training course but not for beginners really.

Comment: 10/05/2007 9:50 PM I realized a couple things about this product. One, it's a product that trains people and there could be kids searching on these words that are less likely to buy the product. Also, it's not really for beginners. So I put in price and age qualifiers in the Ad. Named the price and stated "Must be 18+ to buy".

Comment: 10/07/2007 11:00 PM No more clicks or impressions since I put the qualifiers in.

Comment: 10/09/2007 2:09 PM - getting some clicks now, but still no sales. Have 63 clicks at this point.

Comment: 10/12/2007 10:28 PM - 154 clicks and still no sales. The Campaign Blasts method is based on running each blast for at least 300 clicks. But this is assuming that you can get the clicks at a price that makes sense. Right now, I'm not able to get the clicks to any lower than 20 cents per click so I've paused the campaign and will be working to find lower-cost keywords.

Campaign Blast 2 (10/2/2007 Start Date) - Last Update: 10/12/2007 10:22 PM CST

Type of Offer: Pay-per-lead

Payout: $20.00

Adwords Clicks: 518

Yahoo Clicks: 62

Adwords spend: $53.22

Yahoo Spend: $6.20

Total Spend: $59.42

Revenue: $640.00

Refunds: $0.00

Profit: $580.58

Comment: 10/4/2007 8:15 PM: We went through more clicks than before before making a sale which is probably just the conversion rate leveling off. Still looks like a great campaign, but it's seeming like we got

Comment: 10/5/2007 9:25 PM: Went through 23 clicks today with no sales - so when i check details will look for any specific keyword or keywords running away with clicks.

Comment: 10/9/2007 2:10 PM: Going to move what I have now over to Yahoo & MSN to see if I can get more leads.

Comment: 10/12/2007 10:22 PM: Getting Clicks on Yahoo now. Very inexpensive so far. I'll wait till I get more and check the tracking to see if it's generating leads.

Comment: 10/15/2007 10:02 PM: Profits are up to $434.86 now.

Campaign Blast 3 (nickname: HOB-CB05-03) Removed from this Blast Challenge as I moved it to a strategy I thought was more appropriate for this offer that doesn't fit the Blast Strategy.

(10/5/2007 Start Date) - Last Update: 10/5/2007 8:37 PM Removed (see above).

Clicks: 0

spend: $0.00

Revenue: $0.00

Refunds: $0.00

Profit: $0.00

Comment: 10/4/2007 8:18 PM: Not getting any clicks or impressions on this one so far.

Comment: 10/5/2007 8:18 PM: Removed from Blast (see reason at Blast Heading).

Campaign Blast 4 (nickname: 3PM-CB05) (10/6/2007 Start Date) - Last Update: 10/9/2007 2:16 PM CST

Type of Offer: 30-Day Free Trial of Physical Book (pays when person take the trial offer - requires initial charge of $1.00)

Payout: $15.00

Clicks: 1

spend: $0.03

Revenue: $0.00

Refunds: $0.00

Profit: ($0.03)

Comment: 10/7/2007 11:11 PM: No clicks yet.

Comment: 10/9/2007 2:16 PM: Just 1 click so far. Looks like I need to try some different keywords, increase my bids, or change my ads.

Campaign Blast 5 (nickname: PP-CB05) (10/7/2007 Start Date) - Last Update: 10/7/2007 11:34 PM CST

Type of Offer: Physical Product

Payout: $46.00 per purchase

Adwords Clicks: 3

Yahoo Clicks: 8

Adwords spend: $0.30

Yahoo spend: $1.19

Total spend: $1.49

Revenue: $0.00

Refunds: $0.00

Profit: ($1.49)

Comment: 10/7/2007 11:14 PM: No clicks yet.

Comment: 10/20/2007 9:38 PM: Getting some clicks, finally, mostly from Yahoo PPC

Campaign Blast 6 (nickname: WW-CB05) (10/7/2007 Start Date) - Last Update: 10/12/2007 10:39 PM CST

Type of Offer: Digital Product Catalogue

Payout: Varies

Adwords Clicks: 423

Yahoo Clicks: 87

Adwords spend: $34.53

Yahoo Spend: $10.30

Total Spend: 44.83

Revenue: $422.17

Refunds: $77.42

Profit: $299.92

Comment: 10/12/2007 10:39 PM: So far this is showing a profit of $218.65

Comment: 10/15/2007 9:47 PM: So far this is showing a profit of $263.84

Comment: 10/20/2007 8:57 PM: So far this is showing a profit of $299.92

Campaign Blast 7 (nickname: AAT-CB05) (10/25/2007 Start Date) - Last Update: 10/25/2007 10:39 PM CST

Type of Offer: Digital Product

Payout: 2 Levels: $26.95 & $38.80

Adwords Clicks: 3

Yahoo Clicks: 0

Adwords spend: $0.51

Yahoo Spend: $0.00

Total Spend: 0.51

Revenue: $0.00

Refunds: $0.00

Profit: ($0.51)

Comment: 10/25/2007 3:12 AM: Campaign Started.

Campaign Blast 8 (nickname: CB05-CMS) (10/25/2007 Start Date) - Last Update: 10/25/2007 10:39 PM CST

Type of Offer: Product Trial with Small Shipping Fee

Payout: 2 Levels: $18

Adwords Clicks: 0

Yahoo Clicks: 0

Adwords spend: $0.00

Yahoo Spend: $0.00

Total Spend: 0.00

Revenue: $0.00

Refunds: $0.00

Profit: $0.00

Comment: 10/25/2007 3:12 AM: Campaign Started.

—->Click here to go to the full review of Matt Levenhagen's Campaign Blasts Method<—