A Constant State of Failure

Matt Levenhagen Blog Post (Reprinted with Permission):

I dumped about 6 campaigns these last few days. Some were just duds and wasting space (no clicks etc)… others I felt I had spent enough. One I had made a sale early, but then I spent twice the commission to try and make another!

Now in the next few days I will replace those 6 with 6 more… all different products and different markets.

Out of those 6 hopefully I’ll get one winner.

I’m in a constant state of failure. BUT the winners stick.  It’s kind of like a plant or tree I suppose. You water it. Watch it grow… but periodically you prune it… cut off some of the straglers & branches that don’t conform and let new buds imerge…

Maybe the new buds will work better or they’ll be chopped off during the next pruning and trimming…

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I’m a salesman. I’ve been in sales for almost 15 years. I’ve sold all kinds of things over the years.

The product that will illustrate this best was when I was selling Life Insurance full time. Mortgage Life to be exact. I did very well at it, but I phased it out to pursue my online biz…

Life insurance…

I worked off of leads that were received from people that were interested in Mortgage insurance. The lead company I worked with would send out millions of forms people could fill out to get a quote.

Out of those millions they got about 1 or 2% back…

I would recieve 10-15 of those per week.

I would sit down at my phone and call those… some would pile up from weeks previous so I was always working on 30, 40 or 50 leads at a time.

THIS WAS a PURE numbers game.

I knew if I made a 100 calls per week. A 100 attempts at reaching people… I knew I would set 7-8 appointments per week.

Out of those 7-8 appointments I might actually only see 4-5 because of cancellations and reschedules.

Out of those 4 or 5 I would write on average 5 policies… (One household I might write 2 or 3 policies)

If the average premium was $2000, I made 80-90% up front commissions…

So I could make 8-9000 per month… Now some of that would go towards paying for the leads. Leads cost $14 a piece.

PURE NUMBERS…

As long as I repeated that process every week, my paychecks remained level. Some months I would or could do even better.

Adwords in my mind is no different. It’s all based on time and energy and activity to achieve a result.

Continue the process and you will break through and get a big winner periodically.

But the secret is, even when you have an unbelievable month or you are making more money than you have in your life… the secret is to continue the process. Don’t get comfortable. Otherwise, you will certainly stagnate and wonder where your commissions went that you were making months ago.

Sorry so long everyone.

I can really feel all of your frustrations because I’ve been there. Now it’s not so bad because I have a stream of income and it lessons the blow etc…

You’ll get there to if you keep that “stick to it” attitude no matter what.

The best salesmen look at the process this way. They embrace and learn to love the “no’s”…. Because they know that each “no” means they are one step closer to the “yes”.

Each campaign that fails should make say, “YES! I’m one failure closer to a success!!”

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WorkAtHomeTruth has a review of Matt Levenhagen’s Campaign Blasts Method here.

Congressionally-Mandated Study Says Improve, Do Not Suspend, Fair Value Accounting Standards

Washington, D.C., Dec. 30, 2008 — The Securities and Exchange Commission today delivered a report to Congress mandated by the Emergency Economic Stabilization Act of 2008 that recommends against the suspension of fair value accounting standards. Rather, the 211-page report by the SEC’s Office of the Chief Accountant and Division of Corporation Finance recommends improvements to existing practice, including reconsidering the accounting for impairments and the development of additional guidance for determining fair value of investments in inactive markets, including situations where market prices are not readily available.

Additional Materials


As mandated by the Act, the report addresses the following six key issues:

  1. the effects of such accounting standards on a financial institution’s balance sheet;
  2. the impacts of such accounting on bank failures in 2008;
  3. the impact of such standards on the quality of financial information available to investors;
  4. the process used by the Financial Accounting Standards Board in developing accounting standards;
  5. the advisability and feasibility of modifications to such standards; and
  6. alternative accounting standards to those provided in such Statement Number 157.

Among key findings, the report notes that investors generally believe fair value accounting increases financial reporting transparency and facilitates better investment decision-making. The report also observes that fair value accounting did not appear to play a meaningful role in the bank failures that occurred in 2008. Rather, the report indicated that bank failures in the U.S. appeared to be the result of growing probable credit losses, concerns about asset quality, and in certain cases, eroding lender and investor confidence.

“The Office of the Chief Accountant and the Division of Corporation Finance, in consultation with the Department of the Treasury and the Federal Reserve, have produced a valuable study of many of the critical issues surrounding the use of fair value accounting in the extraordinary market conditions of the past year,” said SEC Chairman Christopher Cox. “The study is the culmination of several months of extensive analysis, public roundtables and consultations with investor groups, accounting firms, banks, insurance companies, think tanks, and academics. It will be a useful source of information and guidance not only to policymakers in Congress but also to the independent standard-setters as they continue their work on these important issues. Deputy Chief Accountant James Kroeker, who directed the study, and the staff of the Office of the Chief Accountant and the Division of Corporation Finance deserve particular commendation for their work in producing this comprehensive study before the January 2 deadline set by Congress.”

The Emergency Economic Stabilization Act of 2008 directed the SEC, in consultation with the Board of Governors of the Federal Reserve System and the Secretary of the Treasury, to study mark-to-market accounting standards as provided by the FASB Statement of Financial Accounting Standards No. 157, Fair Value Measurements. The Act, which was signed into law on Oct. 3, required that the study be completed within 90 days.

While the report does not recommend suspending existing fair value standards, it makes eight recommendations to improve their application, including:

  • Development of additional guidance and other tools for determining fair value when relevant market information is not available in illiquid or inactive markets, including consideration of the need for guidance to assist companies and auditors in addressing:
    • How to determine when markets become inactive and whether a transaction or group of transactions are forced or distressed
    • How the impact of a change in credit risk on the value of an asset or liability should be estimated
    • When should observable market information be supplemented with and/or reliance placed on unobservable information in the form of management estimates
    • How to confirm that assumptions utilized are those that would be used by market participants and not just a specific entity
  • Enhancement of existing disclosure and presentation requirements related to the effect of fair value in the financial statements.
  • Educational efforts, including those to reinforce the need for management judgment in the determination of fair value estimates.
  • Examination by the FASB of the impact of liquidity in the measurement of fair value, including whether additional application and/or disclosure guidance is warranted.
  • Assessment by the FASB of whether the incorporation of credit risk in the measurement of liabilities provides useful information to investors, including whether sufficient transparency is provided currently in practice.

The report also recommends that FASB reassess current impairment accounting models for financial instruments, including consideration of narrowing the number of models under U.S. GAAP. The report finds that under existing accounting requirements, information about impairments is calculated, recognized and reported on basis that often differs by asset type. The report recommends improvements, including: reducing the number of models utilized for determining and reporting impairments, considering whether the utility of information available to investors would be improved by providing additional information about whether current declines in value are consistent with management expectations of the underlying credit quality, and reconsidering current restrictions on the ability to record increases in value (when market prices recover).

In conducting the study, data was obtained and analyzed from a broad-based population that included a cross-section of financial institutions. In addition to empirical analysis, the SEC staff obtained valuable input from a broad cross section of market participants through a public comment letter process and by hosting a series of three public roundtables to obtain a wide range of views and perspective from all parties.

http://www.sec.gov/news/press/2008/2008-307.htm

Treecycle That Christmas Tree: Here’s How To Get Rid of That Tree the Right Way

“Treecycling” is the act of recycling your Christmas tree so that it can be turned into compost or mulch. In a national survey, 93 percent of consumers who used a real Christmas tree recycled theirs in some type of community program. If you’re not sure how to recycle your tree, visit our Local Recycling Directory, type in the words “Christmas tree” and your zip code and you’ll find drop off locations in your area. Read more…

Alternatively, you could get rid of your Christmas tree by setting one of these charming snowglobes in a window in front of your Christmas tree. The only downside is you may also end up having to replace your house.