Q: I was watching some tv this morning and there was nothing on so i watched some of the home shopping networks and here was a paid advertisement for jeff pails shortcut to internet millions…just wondering if you know anything bout it….looked kinda cheesey to me.

A: The problem with most products sold through infomercials - especially in the "home business" area is that they typically try to upsell you into very expensive coaching programs - and more often than
not the coaches aren't that well trained.

I don't know this product from personal experience, so there's no way I can say that conclusively. You might want to take a look at:

http://www.infomercialscams.com/scams/jeff_paul_complaints

Although you should always take complaint sites with a grain of salt as they don't take into account how much volume a business does - so there's no real benchmark as to how significant the number of complaints is - especially if orders are primarily taken over the phone. If orders are taken over the web you can at least use Quantcast or Compete to see how popular the site is.

This is a useful post about late-night money making infomercials in general:

Making Fun Of Late Night Infomercials Using Hotties With Assets To Sell Get Rich Schemes

Which includes such topics as:

• The Use Of Flirty Female Hosts To Mesmerize and Make The Sale
• Obsession With Associating Everything With Magic
• The Joke That Computer and Internet Illiterates Can Still Become Online Millionaire

And more. I highly recommend you give it a read…

Educational AND entertaining!

Paul