Express Backlinks – huh?

Today I learned the term Express Backlinks – apparently I'm not the only one that learned the term Express Backlinks as I checked the Google Keyword tool and it had no data showing for the term Express Backlinks at all.

Anyone who read John Mann's excellent article about the basics of competitive analysis here will see why I'm not impressed with the example the ExpressBacklinks tool uses to promote itself.

This made me wonder why the software from ExpressBacklinks.net was bragging about how it achieved the #1 position for the term "express backlinks" on it's sales page. Here's the screenshot of the demand google shows for the term "express backlinks":

You'll see that I used "broad match" which will show the MOST possible searches for the term as it includes searches for the term and any other terms including the term even if the two words that make up the term are not contiguous.

Personally, I'd be more excited about ranking for a keyword that at least showed SOME search volume. I'm not saying that the Google Keyword tool is the "be all and end all", but there are other issues with using the term "express backlinks".

First I did the most BASIC competitive research search that any good student of SEO will know:

allintitle:"express backlinks" which turned up the following:

Second, I did the same search without the quotation marks:

allintitle:express backlinks and still there were only a measly 188 competitors:

Personally, I wouldn't brag to the entire world about my software based on a term showing no demand and hardly any competition at all. I even checked the top five competitors and they don't appear to be optimizing for the term Express Backlinks at all (except ExpressBacklinks.net of course):

The coupe de grace was entering the ExpressLinks.net site used in their example into BackLinkWatch.com immediately followed by entering the WorkAtHomeTruth.com site into BackLinkWatch.com (I cut off the WorkAtHomeTruth exampleas it would have taken a VERY long time to show all the backlinks). Enjoy:

If anyone has further insight about the ExpressBacklinks tool, let me know. Or if you have a better example than what ExpressBacklinks is currently showing on their sales page that would be helpful, too.

So far, I'm not seeing much impressive about the example they are showing to sell their tool for getting express backlinks.