M.O.R.E. Inc. BBB Advertising Review

A very long time ago I ordered a product from M.O.R.E. Inc. called “Dialing for Dollars”. It was a pretty decent product – especially for the time – about using automated answering machines as part of a 2 step direct mail sales process.

It included information about risks involved and was pretty well laid out step by step.

However, immediately after that I remember getting bombarded with direct mail from M.O.R.E. Inc. that made some extremely outrageous claims. I’m going from memory here, but I think one had to do with making a bunch of money just by “mailing two letters” and another had to do with becoming a list broker (which requires a lot of specialized knowledge to do correctly).

Apparently the outrageous claims haven’t stopped according to a recent BBB review of M.O.R.E. Inc.’s advertising practices:

Advertising Review

The company has failed to substantiate advertising claims when requested by the BBB on December 21, 2007 and February 7, 2009.
The business claims the following through mailings and faxes:

  • Average customers have earned between $20,000 and $100,000 per month
  • $10,000 can be earned in the first week prior to “know(ing) anything;
    and
  • the referenced bonous gifts are worth $97,760.

The business has also sent out mail and fax communications stating that their firm is having “big problems” and asking the recipient to assume an equity position in their firm. The BBB requested that the business clarify the nature of the problem and they failed to do so.”

Before proceeding I should mention that I don’t know the exact procedures that the  BBB uses to verify that advertising pieces are actually from the company in question and haven’t been modified or created by a third party.

Also, considering that that company has been in business for 15 years, the complaint history

If this BBB report is accurate, then obviously those are some pretty bizarre claims, not to mention that if M.O.R.E. Inc. was truly offering an equity position in their firm they would possibly be violating SEC regulations on private offerings:

“B. Private Offering Exemption

Section 4(2) of the Securities Act exempts from registration “transactions by an issuer not involving any public offering.” To qualify for this exemption, the purchasers of the securities must:

  • have enough knowledge and experience in finance and business matters to evaluate the risks and merits of the investment (the “sophisticated investor”), or be able to bear the investment’s economic risk;
  • have access to the type of information normally provided in a prospectus; and
  • agree not to resell or distribute the securities to the public.

In addition, you may not use any form of public solicitation or general advertising in connection with the offering.

The precise limits of this private offering exemption are uncertain. As the number of purchasers increases and their relationship to the company and its management becomes more remote, it is more difficult to show that the transaction qualifies for the exemption. You should know that if you offer securities to even one person who does not meet the necessary conditions, the entire offering may be in violation of the Securities Act.

Rule 506, another “safe harbor” rule, provides objective standards that you can rely on to meet the requirements of this exemption. Rule 506 is a part of Regulation D, which we describe more fully on page 24.”

You can read the full BBB report on M.O.R.E., Inc. here

Other sites hosted on the same IP address as MoreIncorporated.com (I have not verified ownership) are:

  • 1-800-487-0023.com
  • 100killerprograms.com
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  • 24hourorderdesk.com
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  • 5freeprograms.com
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  • 7freeprograms.com
  • 7freesecrets.com
  • 879secrets.com
  • Areyouruthless.com
  • Auctionclearinghouse.com
  • Becomeaplatinummember.com
  • Cashin48hours.com
  • Club20.tv
  • Drnwealthcollection.com
  • Ebookdiv.com
  • Ebookdivision.com
  • Free2990gift.com
  • Free4485gift.com
  • Freegiftdivision.com
  • Freeinfoon.com
  • Freeinternetmarketingcourse.com
  • Freewebsitesofthemonth.com
  • Freewebsitesofthemonthclub.com
  • Getallthesecrets.com
  • Gmwdtracker.com
  • Goesselsnackfood.com
  • Heytj.com
  • Hotrealestatesecrets.com
  • Internetcoachingcenter.com
  • Jointhedrn.com
  • Mailingcoop.com
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  • Morecommerce.com
  • Moreinc.biz
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  • Moreinccomplaints.com
  • Moreincorporated.com
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  • Nonegativity.com
  • Parttimeinternetwealth.com
  • Prospectmanagerpro.com
  • Ptiw.com
  • Recessionproofwealthsystem.com
  • Ruthlessmarketing.com
  • Secretinterviews.com
  • Securedataprocessing.net
  • Temporarymembership.com
  • Terencestormpublishing.com
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  • Tjrohledercomplaints.com
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  • Ummsystem.com
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Comments

  1. Jim Glassford says:

    I was told I could come here and register for your “Beta Tester” program. Where is it?

  2. I recieved a letter about becomming a Beta tester if the
    offer is still open please contact me at 701-240-6861 and
    I will give you the information that you require. I am not super knowlegeable about computers so I will require what ever assistance that is available.

  3. Those two previous comments make no sense in light of what this page is about.

    Why would someone come to a page about the Better Business Bureau’s advertising review of M.O.R.E., Inc. and ask these questions?

  4. Edwin B. Albright says:

    11/24/2009
    I GOT YOUR LETTER ABOUT BECOMING A “BETA TESTER AND I THOUGHT THAT I COULD SIGN-UP ON THE WEB-SITE THAT YOU PUT ON YOUR BETA-TESTER APPLICATION FORM .. AND THIS IS THE SITE THAT I GOT —- WHAT GIVES .
    IN THE LETTER YOU MADE IT SOUND LIKE YOU WERE JUST CONTACTING JUST A FEW PEOPLE ABOUT THIS.
    I GUESS YOU GOT TO MANY IRONS IN THE FIRE — I’M ALREADY IN YOUR CLUB-20 INTERNATIONAL AND I’D LIKE TO KNOW HOW YOU CAN PUT THE TIME INTO THIS WHEN YOU ARE ALWAYS PUTTING SOMETHING ELSE ON THE FIRE — SORT OF SPEAKING.
    I’M SPENDING ALOT OF MONEY ON THIS PROGRAM AND I HOPE IT PAYS OFF.

    ED ALBRIGHT

  5. Amy McBride says:

    I wanted to see if this company was legit so I went to the BBB to check it out which I’m assuming most of you did too and that is why you have come to this page. From what I can see it is a very secret program that doesn’t even communicate with the BBB when asked. I’ve had alot of experience with such scam offers in the past and I urge anyone interested to fully examine a company willing to “give” so much for so little in return. I feel it’s a shame in this economy people are trying to take advantage of others. So just be careful out there others will take advantage of you if you let them.

  6. I too was a free beta tester but somehow they put a charge through to my credit card for $39.00. I have not been able to talk to them since. Won’t answer phone, get a machine instead and they dont return the call. Went to their web site, no help there either. I will contest the charge.

  7. Winston R. Pearson says:

    I recently became a Beta Tester. Iwish that I had read your report before doing so.

  8. Gary Harrison says:

    I became a beta tester Dec. of 09 Then got sucked in for another 3000usd To this day i have seen 0 roi phone calls not returned and when i do get an occasinal phone call back they just say all is going as expected maybe for them but not for me

  9. I just got my letter saying that they want me to be a beta tester too and they said that microsoft has beta testers too. I was wondering if mic rosoft asks their testers for an addministration fee. Im glad that i went to the BBB to find out more about this place they have so many comeplaints against them and so many names to their website if this really worked they would only have one name stay away from this one they almost had me.

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