I have an unsettling prediction about the impact the recent Google Lawsuit against Pacific WebWorks will have – and my prediction is that it will have little to no impact in the long-term.

Why? Because it's still incredibly easy for companies running hidden negative option scams or misleading people using the Google Trademark to cover their tracks and remain invisible.

Sure, there are easy targets that weren't smart enough to cover their tracks or bizarrely believed they were forever immune to the type of lawsuit Google recently filed, but unless

A) the anonymous corporation and secret banking loopholes discussed in the post Digging deeper into hidden negative option scams are closed.
AND
B) There is a tremendous increase in funding for Federal Law Enforcement Agencies
AND
C) There is MUCH better coordination between U.S. Federal Law Enforcement Agencies (which is starting to happen)
AND
D) There is MUCH better coordination between countries in fighting cross-border fraud (note, the U.S. Safe Web Act has been used in a few recent FTC cases)
AND
E) There are stricter penalties and actual jail time for companies/individuals who perpetrate such scams on consumers
AND
F) There are stricter penalties or higher fines for incorrect WhoIs information that remains in place after a registrar requests it be updated.

Related:

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