The other day I was pulling some competition data from KeywordSpy and came across an interesting advertising Internet Radio option that I hadn’t heard of called TargetSpot. Here are the details:
Internet Radio via TargetSpot.com
From the TargetSpot site:
“TargetSpot is the first end to end advertising platform and marketplace designed specifically for internet radio.
Advertisers use TargetSpot’s award-winning platform to reach and target internet radio listeners with high-impact audio and video advertising. Traditional and web-only broadcasters alike turn to TargetSpot for its unique ability to support the growth of their streaming products and audience through its innovative advertising technology.
Since launch in 2007, TargetSpot has received numerous awards and recognition, including Always On’s “Always On Media 100,” Inside Radio’s “Seven Changing Radio Now” and Radio-Info.com’s “Radio’s Innovators”.”
I went through the tour and a few important points to understand:
- By default, the campaign is set to run-of-network, but you can also target geographically, by program type (such as Rock, Country, Sports, Talk, etc.) and you can daypart
- Your advertisement can be done via uploading an mp3 file or using TargetSpot’s record by mike service
- TargetSpot ads are sold on a CPM or “cost per thousand” basis, which means advertisers are billed per every thousand deliveries of their advertisement.
- TargetSpot enables advertisers to control how much they are willing to spend per CPM and control their monthly budget
- Advertisements are delivered through commercial spots and synchronized, clickable graphics can be displayed while the advertisement is playing.