BBB says Buyer Beware when Clicking on Facebook Ads

The BBB put a warning out about clicking on FaceBook Ads leading to Fake Blogs on 4/2/2009…

Gee, BBB, you’re only FOUR MONTHS BEHIND the warning at WorkAtHomeTruth on DECEMBER 13, 2008 about this. “Good job”. You can see the warning WorkAtHomeTruth put out here. It was a blog post called:

BradsMoney – Where’s That Government Check

Well, better late to the “warning party” than never.

Here’s what the BBB specifically warns about (same thing we warned about FOUR MONTHS ago):

“People need to use extreme caution and read the fine print before handing over their credit card information to an online advertiser. Just because an ad appears on a Web site they trust, it doesn’t mean they can always trust the advertisers,” said Steve Cox, BBB spokesperson. “One of the big red flags we’re seeing is ads that link to blog platforms designed to look like a personal testimonial from a satisfied customer. In our experience, if an ad takes you to a blog, it’s best to hit the back button immediately.”

Relative to “work at home” schemes they state this:

The Pitch: Learn How I Make $67,000 a Year Being a Stay-at-Home Mom! 

There are many ads on Facebook that advertise ways to make easy money from home. Similar to the acai berry ads, the ads link to blogs that were supposedly created by people who made money through a work-at-home program. One such blog written by a “Sarah Roberts” claims that she added “$67,000 a year to my family’s income working 10 hours a week (that’s over $128 an hour!)” by creating Web sites that host Google ads. Another, “www.jasongetsrich.com”, is ostensibly written by the newly married Jason who makes “around $5,500 to $7,000 a month from Google.”

The Fine Print: The blogs direct readers to Web sites for programs such as Internet Money Machine and Easy Google Cash where they can sign up for a seven-day trial access to information on how to make money from home. While the free trial supposedly only costs $1.95-$2.95, the individual will be charged $69.90 every month if they don’t cancel seven days from signing up. The fine print also states that the company does not give refunds.

BBB Warns: Use extreme caution when signing up for a work-at-home job or money-making opportunity online. In 2008 alone, BBB received more than 3,500 complaints from people who signed up for offers to learn how to work from home but were ultimately disappointed. Job hunters should also be aware that while some work-at-home opportunities have the word “Google” in their name and use Google’s logo on their Web sites, they are not actually affiliated with Google.”

WorkAtHomeTruth has been tracking these fake “work at home” blogs now for four months. You can see a list of over FIVE HUNDRED of them in the discussion called “Brads Money – Where’s That Government Check?”

Click here to read the full warning about FaceBook Ads at the Better Business Bureau

Where the hell is Google Cash Kit?

Around late 2003 or 2004 the ORIGINAL Google Cash course was released. Recently there have been dozens of companies releasing products using the name “Google Cash” in them such as “Google Cash Kit”, “Make Google Cash”, “Earn Google Cash”, “Easy Google Cash” which is really starting to confuse people AND generating a lot of questions and strange discussions at WorkAtHomeTruth, such as:

Q: I order google cash kit, where the hell is it? why cant i seem to even email these people? i paid the damn money and i never even got an email. i am really getting pissd off. can you help me?

A: You are talking about a completely different product than the one reviewed at this site.

The one you are talking about is NOT on our top 10 recommended home business list and has NOTHING to do with the one reviewed at WorkAtHomeTruth here:
http://www.workathometruth.com/Google-Cash-review.php

These new products are confusing people because they include the OLD Google Cash name.

In fact there are so many new products calling themselves “Google Cash”, Google Cash Kit”, or “Google Home Business Kit” that I have no idea which one you’re talking about.

Where did you find the product you’re talking about?

Reply: i found product online when i googled “work from home denver”.

it is some kind of work at home system that only cost $1.95 for shipping, so i thought it might be a good one.

i’m not upset about the money, but i was recently laid off and i wanted to start working from home. this whole thing is very confusing, and i do not want to spend a bunch of money on something thats not legit.

maybe your knowledge can help, lots of people say they make a good living only a few hours a day, i am willing to work 6-9 hours like a regular human being. if you can help, i would really appreciate it, i just want to get something started. p.s. it says you can start making money in 72 hours, and get a check in a week. thanks so much for your time!!

My answer:

What’s your background. That will help. I can probably point you to some free training to begin with.

After that you’d want to move to some form of low-cost training with a help forum.

But knowing what your background is first will help.

Theoretically you can make money within 72 hours using what’s called pay per click marketing – but as I discuss in this section on my site – most people will LOSE money with pay per click marketing first…so I recommend people start with something else:

http://www.workathometruth.com/blog/2008/01/05/bootstrapping-your-business/

Everything is about increasing the odds of something working – nothing is going to work 100% of the time.

Reply: hi Paul, i have marketing experience but not online. i have a company that i am trying to expand in the US, but i am not getting a paycheck until i sell some product, when i will earn a commission.

[Note: the specific market this person mentioned has been removed for privacy reasons].

My Reply: There are a couple paths you could take on this (or both):

I’m going to break them into two.

Path 1) is to build an authority site – a large site based on expertise in the field designed to gain a large amount of free search engine traffic. WorkAtHomeTruth is an example of an authority site.

You can determine if a site is an authority site by typing the url into the Google search box. If the listing for the site has “categories” beneath the listing – it’s an authority site.

Some of the free information that would help you to build an authority site while also driving free traffic from other sources would be:

I’d combine those with additional online direct marketing fundamentals taught through the free course at http://www.erictips.com which should definitely be a part of your strategy and for optimizing conversion rates. The training from EricsTips is here:

http://www.ericstips.com – you can get to the lessons without signing
up for the newsletter if you want be going to the following links:

http://www.ericstips.com/tips/lesson1/
http://www.ericstips.com/tips/lesson2/
http://www.ericstips.com/tips/lesson3/

There are also 14 good free videos at http://www.affiliatemoneyrevolution.net/go/FreeTrial (NO cc) which will help reinforce some of the other, previously mentioned information – although I’d consider those optional OR you might consider the $67 one-time upgrade fee there as I’ve volunteered to help out in the forum along with the owner Michal Brown so you’d get additional help.

Path 2) Still requires you get some statistical data on your conversion rates – although it doens’t have to be hardcore-accurate necessarily. I.e.,

Path 2 involves preparing your offer or offers for consideration by one or more of the affiliate networks which have large bases of affiliates.

I’d recommend we come back to that once you get more online experience. But typically the set up works like this:

  1. You decide on a price.
  2. You decide on how much of that price you’re willing to pay to the affiliate network
  3. The affiliate network decides how much of that price to pay their affilaites.
  4. You have to front a certain amount of reserve money to guarantee payment to the affiliate network.

The affiliate network path can obviously drive a lot of sales quickly, but you have to make sure your offer converts well before approaching the affiliate networks.

Eventually you may want to look at some of the information from Perry Marshall here:
http://www.perrymarshall.com/products/

As PPC can not only drive quite a lot of profis, but also give you a lot of statistically significant results very quickly.

In the long run, I’d also highly recommend in investing in at least ONE of the training courses by http://www.marketingexperiments.com such as the Certified Online Testing Professional course:
https://www.marketingexperiments.com/ge3/offer.php?id=3

You will want to hold off on that course until you have quite a bit more online experience under your belt, but I’d recommend taking a look at their research archive as it will take you out of the realm of online marketing nonsense into how professionals run and test their businesses:

http://www.marketingexperiments.com/research-topics/research_archive.html

Hopefully this isn’t too overwhelming for you, but it is all free and high-quality information and more suited to what you are trying to accomplish.