According to a November 23rd story at CNET.com many of the recent E-Tailers that were caught in the post-transaction processing scandal blamed customers for not reading the terms of service.
According to the CNET article here’s what many of the companies said:
“Orbitz “does not pass on any personally identifiable customer information to third party vendors without their permission,” the travel site said in a statement.
United Online, parent company of FTD and Classmates.com, a company that the government said banked $70 million via the three marketers said: “We believe that our marketing practices provide clear disclosure. We do not transfer our customer’s credit or debit card information to third parties without our customer’s consent.”
Priceline said the terms of the deal have “been clearly and fully explained.”
This should play out quite interestingly, especially given the recent educational alliance between the FTC, VISA, and the BBB as well as the fact that the FTC and credit card companies are cracking down on deceptive billing practices which has resulted in many companies losing their merchant accounts.
There are easy solutions on both the business side and the customer side in situations like this.
On the business side you can:
- Blame the customer
- Take responsibility (assuming you did something wrong)
On the customer side you can:
- Stop doing business with companies that violate your trust
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