There’s been a lot of speculation as to what Google is looking for after it’s recent Panda/Farmer update. While many SEO Experts claim that one thing they are looking for is high quality content. Now, maybe that’s true, but in some markets it doesn’t seem to be true at all.
I’m of course especially aware of this because this site used to consistently rank between #3 – #5 for “home business” and is chock-full of original, in depth quality content and analysis. But where does it rank now for “home business”?
It ranks #11 after the Panda/Google update – homebusiness.com ranks #2:
Ironically, homebusiness.com which is a parked page with no real original or quality content ranks #2, whereas WorkAtHomeTruth.com which has an enormous amount of original content and analysis – as well as a huge amount of real user interaction – ranks #11.
Take a look at the video below which compares homebusiness.com to WorkAtHometruth.com:
In this case it’s clear that content is a pretty minor ranking factor, although maybe it’s too early to tell.

