Real business isn’t “Glitz & Glamour”

You’ve probably noticed that you almost never see an email from WorkAtHomeTruth recommending the latest overhyped “product of the day”.

I’m not saying business isn’t fun. It is. At least for me it is.

But if you REALLY want to succeed in a home business you ultimately must learn and practice the fundamentals.

Did I say “learn”? One marketer once told me to never use that word because it scares people off.

Maybe, but how did you get to where you are today? You must have LEARNED things, right?

The truth is that most of you CAN learn to run your business the correct way. I’ve seen MANY people who “weren’t too sure if they could do it” do amazing things once they had proper guidance.

And that’s why Michael Brown has been such a great “find”. He has the rare ability to train people new  to online marketing in the REAL fundamentals of how to build a profitable business.

To give you a sense of what Michael’s all about I asked him if I could post something he wrote recently to the
WorkAtHomeTruth blog.

When you’ll read it you’ll get a real sense of the kind of person he is and how much he cares about your success.

Click here to see what Michael thinks about your online success.

By the way. I’m sure you’ve noticed that you’ve never seen us recommend any of those $2,000+ products that have a lot of drama and fanfare behind them.

Here’s the deal:

I’m NOT against people selling $2,000+ business training products. I’ve bought MANY excellent business training products in that price range and higher (including one for $5000 and one for $10,000 – both GREAT products).

What I AM against, is people recommending $2,000+ products to people who only need a $27 product or $47 product.

This is something Michael feels strongly about, too. You can see what he has to say about it here.

http://www.workathometruth.com/blog/2008/12/19/how-to-start-your-own-online-business/

When you have more experience and success those higher-priced products can make sense. But almost NEVER
when you’re first starting out.

Have a great day and as always you can send questions through the feedback form found throughout the site.

Paul Schlegel
Founder, WorkAtHomeTruth.com

How to start your own online business

Guest blogger Michael Brown gives an interesting take on how to start your own online business including certain types of products that he doesn’t think you need:

My son is now around 17 months old and I was spending the weekend with him. Around his lunch time he looks up to me and says “Nana” which means he wants me to cut up a banana for him.

So of course I cut up a banana and let him eat it, and he sat there smiling. He had some other things for lunch and during that time my wife had made cookies.

Let me tell you – the kid loves Cookies.  He of course asked for a cookie when he saw my wife (Beth) take a the cookie sheet out of the oven.

So I gave him a cookie.

Then he wanted another cookie when that was done and I said no.  He began to kick and scream and throw a temper tantrum but didn’t budge.

Now had I given him the cookie he would have had way too much sugar than he needs at this point in his life. Potentially this would have been bad for him, possibly even making him sick.

It also helps me train my son to know he can’t always have everything he wants and that we make the rules – which is good to do early on.

Now after he tantrum I picked him up and he gave me a hug and we sat down in the chair for his nap.  Instead of the Cookie I gave him a small bottle of vanilla soy milk and he contently began to drink it.

So at this point you might be wondering “Michael, what the HECK does this have to do with anything?”

Well this story was perfect to go into the way I talk and help clients to learn.  You see I don’t promote all these BIG GURU launches and I never promote anything I haven’t read or used myself.

Why?  Because often while the product may be good (never used them so I don’t know) it’s probably not the product you need.  Plus, most of my newsletter subscribers don’t want to spend $2000.

Rightfully so.  I don’t care if you make a million dollars $2k is still $2k.  See sometimes marketers promote “Guru” products, just so they can look important.

That’s one of the reasons I like to give my best discounts – like the WorkAtHomeTruth Niche Blitzkrieg special – to the subscribers and visitors at WorkAtHomeTruth…because I remember what it’s like to learn to make money on the internet and the last thing a beginning marketer needs is to stress themselves out by racking up debt on their credit card to by a $2,000 “Guru” product that may or may not work.

You see, it doesn’t matter if I “look” important or if I am perceived as important.  I don’t care if no one ever knows my name.  If I wanted the spotlight I would have went to Hollywood.

What does matter….

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WHAT MY TEACHINGS DOES FOR YOU
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That’s it…. That’s all that matters.  Plain and simple. It’s not screen shots of $600,000 paypal accounts or claims of making $50k a day etc.  If someone is doing that – GREAT!

Most people will never make that much, period.

However, if you have a solid foundation you can make a great living online $5k-$10k plus a month online.  Sure you can do better than that but $10k a month isn’t a bad living , right?

That’s why you see that most of my products that come out teach the fundamentals of marketing and how to guides to start making your living online rather than “the flavor of the day”.

Marketing isn’t a new concept.  It’s been with us since the beginning of time. Whether your online or offline the laws of marketing are the same.

The great thing about going online with marketing are the amount of outlets like, email, video, forums,skype and chat services etc. where you can make sales from.

When I build products like Niche BlitzKrieg and the concept is simple: Make products that will help other’s make more money and at the same time allow them to be able to eat at the end of the month.

My goal isn’t to make as much money as possible off clients and readers of my newsletters and e-books but rather to train them how to make money and be successful, quit their dayjob and get away from the struggle.

To your everlasting marketing success,
Michael S. Brown