The problem  isn't that you can't find a good niche this way, some could be very good, but the fact it lacks the most important element:  YOU.

I want you to think about a few names real quick Starbucks, Mcdonalds, Craftsman.  I could literally build a GIANT list here but let's just look at the 3 we have here.  Why do they lead their industries?  First, let's look at Starbucks is their coffee the best?  Arguably I'd say no, some people might disagree with me.  But, what has set them apart from virtually every other coffee chain?

Their individuality, which involves the following: their logo (think branding), the design of their coffee shops, market share (they are everywhere).  Now keep in mind that you can go to any fast food chain and get a regular coffee for a $1 at Starbucks it's at least $2 for the same coffee which might be similar quality as the fast food cup.  Of course, at Starbucks you can get 50 other kinds of coffee and flavors but I wanted to point out the price point of their regular cup.  It's their branding (individuality) that sets them apart.

Let's look at Mcdonalds.  Mcdonalds is a giant marketing genius.  They have it all, branding (the golden arches, Ronald Mcdonald and other characters, the Big Mac, super size, Chicken Mcnuggets) and market share (they too are everywhere).  Mcdonalds may not have the best food (still argubly very tasty) but yet they are dominating their market.

Now the next company I want share with you is going to help me complete my point fully.  You see Mcdonalds and Starbucks share one thing that the next company doesn't have, Market share.  However, this next company still has something that both the other companies have…… Branding and individuality.

Craftsman tools.  Everybody has heard of them (at least in the U.S.A.).  You can only buy them at Sears stores which means they have a limited market share.  However, they sell millions of tools each year because they are branded as "the strongest or toughest" and "the best".  Craftsman has that individual feel and they help you bridge the connection between high quality and long lasting with their lifetime guarantee.

All three companies we looked at are well branded and that's the biggest connecting factor.

Now, let's take a look at why the home business startup kits in large part do not work.  Let's just look at the specs of one (which will remain nameless) and let's assume you own this cookie cutter business package.  The product promises your buyer the following…. (this product also has the typical cookie cutter name)

*Make money online (make $10,000 a month!)

*work from home

*Work 1-2 hours a week.

Keep in mind the inside is much like every other product out there….. very basic and not really step by step.  Probably not even enough to really help someone make money online and especially not $10k a month.

What would set this offer apart from the 50,000 other ones?  This will cause much less people to buy as they've seen and heard it all before.   The other problem would be the buyers would likely refund as they won't learn much, will be disappointed in the training and down right bored.

So how would you set something that teaches what 50,000 products others products do apart from the pack?  I will use one of my courses to help demonstrate.

#1.  Brand it - think of something with some individuality.  When I came up with the name Niche Blitzkrieg for one of my courses it's something that get's recognized, the name makes it stand out.  Love or hate the name it grabs your attention.  Blitzkrieg means "lightning war" and is used in various other areas like chess and of course was a term used in WWII.  But, what sounds better, Niche Blitzkrieg or Niche Lightning War?  Even if other similar products with similar names spring up they'll have to compare it to Niche Blitzkrieg.

#2.  Uniqueness &  Quality - Make your product better, be unique and different.  You can pass the same information to someone and make it different enough that it connects.  Notice just like Mcdonalds and Starbucks your product doesn't have to be the best just make it unique.  However, I always stress quality….. always.  The higher quality you can make it the better for not just you but your buyers.  With Niche Blitzkrieg I teach people how to make money with their own small online businesses, nothing new there.  However, what sets it apart is it's unique design, feel, teaching style, high quality and presentation.

#3.  Be honest. You never hear Starbucks, Mcdonalds and Craftsman make outrageuous boasts.  However, many of the businesses in a box style setups come with "off the wall" boasts or claims that people can hardly match. The thought process by the designers of the business in a box start up kit products is that outrageous boasts will be the way you'll be able to convert sales!  Instead, shoot people straight tell them the truth and they'll love you.  People who have a good experience and are not lied to in the beginning will buy from you over and over again.  Honesty is what has helped take my business from scraps to a very nice living.  When quality, uniqueness and honesty collide what happens is something very special.  Model your business this way and you'll experience a steady growth of happy and engaging customers.

Bottom line: I personally would pass on a turnkey home business startup kit or similar styled products.  Instead you should consider just learning the techniques to make your own products or sites.  In the long run you'll reap the benefits of your own unique branding, customer service and style.  You may never fully recover the original cost you put into buying a turnkey system since it's going to be the exact same system 50,000 other people are promoting as the next big thing.

My son is now around 17 months old and I was spending the weekend with him. Around his lunch time he looks up to me and says "Nana" which means he wants me to cut up a banana for him.

So of course I cut up a banana and let him eat it, and he sat there smiling. He had some other things for lunch and during that time my wife had made cookies.

Let me tell you – the kid loves Cookies.  He of course asked for a cookie when he saw my wife (Beth) take a the cookie sheet out of the oven.

So I gave him a cookie.

Then he wanted another cookie when that was done and I said no.  He began to kick and scream and throw a temper tantrum but didn't budge.

Now had I given him the cookie he would have had way too much sugar than he needs at this point in his life. Potentially this would have been bad for him, possibly even making him sick.

It also helps me train my son to know he can't always have everything he wants and that we make the rules – which is good to do early on.

Now after he tantrum I picked him up and he gave me a hug and we sat down in the chair for his nap.  Instead of the Cookie I gave him a small bottle of vanilla soy milk and he contently began to drink it.

So at this point you might be wondering "Michael, what the HECK does this have to do with anything?"

Well this story was perfect to go into the way I talk and help clients to learn.  You see I don't promote all these BIG GURU launches and I never promote anything I haven't read or used myself.

Why?  Because often while the product may be good (never used them so I don't know) it's probably not the product you need.  Plus, most of my newsletter subscribers don't want to spend $2000.

Rightfully so.  I don't care if you make a million dollars $2k is still $2k.  See sometimes marketers promote "Guru" products, just so they can look important.

That's one of the reasons I like to give my best discounts – like the WorkAtHomeTruth Niche Blitzkrieg special – to the subscribers and visitors at WorkAtHomeTruth…because I remember what it's like to learn to make money on the internet and the last thing a beginning marketer needs is to stress themselves out by racking up debt on their credit card to by a $2,000 "Guru" product that may or may not work.

You see, it doesn't matter if I "look" important or if I am perceived as important.  I don't care if no one ever knows my name.  If I wanted the spotlight I would have went to Hollywood.

What does matter….

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