I’ve noticed quite a few sites claiming to be members of the Online Business Bureau. If you are considering a product that boasts its membership in the Online Business Bureau, there are a few things you need to know up front:
The Online Business Bureau is not a “better alternative” than the Better Business Bureau
The Online Business Bureau says this on their main page:
“The Online Business Bureau is a better alternative for consumers to investigate whether a business is legitimate. Our membership dues are much less than the BBB charges.”
I’m not a fan of the BBB’s rating system, but I AM a fan of the way the BBB collects and organizes complaints. That’s useful.
But is the Online Business Bureau really a better alternative to the Better Business Bureau? You may not think so when you see what it takes to get a “Green Rating” from the OBB:
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